Alea rugs are handcrafted from seamless 100% Merino wool felt. Each rug is created as one continuous piece using traditional felting techniques.
Merino wool is naturally soft, resilient and breathable. It contains lanolin, which helps protect the fibres, making the rug durable, naturally dirt-resistant and easy to maintain.
Each Alea rug is handcrafted as one seamless piece, rather than being stitched together from separate sections.
Every design belongs to an original collection inspired by Kazakhstan’s native flora, combining traditional craftsmanship with contemporary design.
Felt is one of the world’s oldest textile materials. Unlike woven rugs, it is created by interlocking natural wool fibres into a dense, seamless surface, resulting in exceptional durability, warmth and a distinctive tactile quality.
Every Alea rug is handcrafted in Kazakhstan by experienced felt artisans, preserving a centuries-old craft through contemporary design.
Each rug is made entirely by hand using traditional wet-felting techniques. Layers of Merino wool are carefully arranged, then rolled, pressed and shaped until they become one continuous, seamless textile.
The entire process takes several weeks and cannot be replicated by machine.
A standard Approx. 150 × 200 cm rug takes approximately three weeks to complete by hand.
Vacuum regularly using low suction.
For everyday cleaning, use mild soap and cold water to treat small stains.
Professional cleaning is recommended when needed
Not at all.
Natural wool contains lanolin, making it naturally resistant to dirt and helping to protect the fibres. Most everyday marks can be removed with mild soap and water.
Yes.
Felt has been valued for centuries for its strength and longevity. With proper care, an Alea rug is designed to last for generations.
Yes.
Merino wool naturally regulates temperature, making the rug warm underfoot in winter while remaining comfortable and breathable during warmer months.
No.
Because every rug is handcrafted, slight variations in size, texture and surface character are a natural part of the making process. These subtle differences make every Alea rug unique.
Yes.
Most Alea designs can be produced in different sizes upon request.
Alea’s primary focus is developing its own collections.
Selected bespoke commissions may be considered when they align with the brand’s design language.
Every rug is individually handcrafted over several weeks using premium Merino wool and traditional felting techniques. Unlike mass-produced rugs, each piece is made slowly, by hand, with attention to every stage of the process.
Yes.
Natural wool works well with underfloor heating while providing additional comfort and insulation.
Yes.
We ship internationally. Shipping costs and delivery times vary depending on the destination.
Kazakhstan has one of the world’s oldest traditions of felt making, shaped by centuries of nomadic culture. Alea draws on this heritage, reinterpreting traditional craftsmanship through contemporary design inspired by the country’s landscapes and native flora.
Every Alea collection begins with a story.
Our first collection, Flora of Kazakhstan, celebrates native wild plants that quietly define the country’s landscapes—from endangered tulips to wild poppies and resilient steppe grasses. Each rug translates these botanical forms into contemporary, collectible objects for the home.
